Understanding the proper use of variable imaging allows us to change both the graphics and text on each printed piece that aims an innovative message to each recipient.  Personalized direct mail delivers one-to-one marketing messages that connects with your audience and effectively drives traffic to websites and mobile platforms.  Some of the tools we use to tailor your message are:

PURLs - a personalized URL is a web address that includes the recipient's name and prompts decision makers to respond online to engaging landing pages for relevant content.  Incorporating two dynamic marketing channels, direct mail and the internet, improves response rates and engages your audience.

QR CODE -  a response code hyperlink that drives responses from a mobile device to view branded online content.  Placing QR codes in marketing materials integrates print, social media and mobile marketing to quickly engage consumers and connect with your brand.

PROMOTIONAL ITEMS - a few applications for QR codes are business cards, labels, tags, calendars, magnets, Post-It Notes and many more.  These long lasting giveaways are a great way to generate brand awareness.  QR codes can be placed on many of these items for brand engagement and long term value.

MINI CATALOG MAILER -  a new direct mail concept designed to stimulate web traffic and online orders.  This 10 page full color targeted mini catalog encourages visits to your site for the mailing cost of a STANDARD AUTOMATED LETTER.

Some of our other unique strategies might include digital download solutions, webkey mailers, recordable CD's with weblinks and  flash drive micro browsers that site stream qualified leads

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